NUS library reminded me that this book is due today. This urged me to read the second half of if.

The first thing I learned from the book is: Once you can name something, you’re conscious of it. You have power over it. You own it. You’re in control.

Now, let’s name 4 basic principles below.

the Essence of Design:

  1. Our purpose is to attract people and make them read.
  2. Keep things simple if not necessay,
    • Alignment : each element has visual connection to the others
    • Repetition: keep unity
  3. but we all need Contrast to emphasize
  4. and group related items as a visual unit – Proximity.

Notice your Eye Flow

A bad design of business card and a good one:

Attention is attracted to Bold things first, then the middle, then from up to down, left to right.

let Picture do its work

An example of Newsletter

6 groups of typefaces

How to make use of the typefaces above?

Here an some examples:

  1. Fancy Perfume: too many similarities
  2. Dogfood: good contrast
  3. My Mother: too many similarities
  4. Funny Farm: contrast needs to be strenthen
  5. Let’s Dance: good contrast

A tip over Color:

Our eyes are very attracted to warm colors(reds, oranges), so it takes very little red to attract attention. While cool colors(greens, blues) recede from our eyes, you need more of a cool color to create an effective contrast.

Stinger

After learning all of this, I found my hand-written note page so poor. :no_mouth: